Hot on the heels of E3, Ubisoft is bringing a stellar lineup to the world’s largest consumer gaming show! Fans will be able to get their hands on Assassin’s Creed Origins, Far Cry 5, Mario + Rabbids Kingdom Battle, South Park: The Fractured but Whole and The Crew 2. They’ll also be able take on their friends in new seasons of Rainbow Six Siege and For Honor throughout the show that takes place in Cologne, Germany from August 22 to August 26.
The Ubisoft booth will located in hall 6.1, Booth B020, and this year the Ubisoft Club will be providing exclusive in-game rewards for fans who play Ubisoft games on the booth. They’ll also be organizing discussions, demos and meet and greets throughout the week. And for the first time you’ll be able to buy Ubicollectibles items including new Six Collection Chibi figurines.
Gamescom will also be home to the Tom Clancy’s Rainbow Six Pro League Season 2 Finals, pitting the best teams from Season 2 including Elevate and current champions PENTA Sports. The semi-finals will take place on Friday August 25th with the finals on Saturday August 26th, at the Alpha Stage ESL in Hall 9, and livestreamed on Twitch.
To learn more about the show itself, we sat down with Leon Winkler, International Events Director at Ubisoft and asked him a few questions:
What is Ubisoft’s goal at gamescom?
Leon Winkler: We want to interact and engage with as many players as possible. This is one of the reasons why we will have the most game stations we ever had at gamescom. Besides letting people experience our worlds while playing our games, we will extend the experience by providing immersive activations that are in line with the different game worlds we have. For example, to show our appreciation for the art of cosplay and to celebrate the 10th anniversary of Assassin’s Creed we will have a lineup of eight different AC costumes on display created by world renowned cosplayer Rick Boer. We’ll also have photo opportunities, the Tom Clancy’s Rainbow Six Pro League Season 2 finals, goodie hunts and some spectacular Just Dance shows on our main stage.
How is Gamescom different from E3?
LW: Even though E3 opened up for fans this year, the actual number of fans represents a third of the professionals who attend E3. So the main focus of E3 is still business and press. It does give to the show a different vibe to Gamescom where you have 350 000 fans experiencing the best the videogame industry has to offer. Gamescom is my favorite show because of the fans. Attending shows like this keeps us grounded and makes us realize that doing business is important, but we are also successful because of the fans who wait in line for hours to play our games.
What’s your approach to organizing these kinds of events?
LW: Start early and always keep the players in mind. As an international events team we need to make sure to keep on repeating this message
What’s your ultimate dream event?
LW: It would be great if we could do some kind of travelling Ubisoft convention (UbiCon) in which we work with sponsors in order to be able to allow fans free access. I see our events as providing a service to our fans and this could be a service our fans have free access to. This might be challenging but a man is allowed to dream, right?