Ubisoft, YouTube and Copyrights

Due to recent changes in how YouTube allows copyright holders to file claims – including those against YouTubers working within multi-channel networks (MCNs) – we have heard from many of you who have been frustrated by a sudden flurry of claims against your videos. At Ubisoft, we value the talented content creators on YouTube, and we want to empower all of you to produce Ubisoft-related videos. We had outlined our policy regarding monetization last month (please see the full policy here). We would like to reiterate today that nothing has changed in our policy and approach to YouTube content creators. We consider ourselves fortunate to have so many passionate fans creating great content based on our brands, and we plan to work with as many of you as possible to help remove any incorrect claims.

We are also aware that many of the Ubisoft-related claims have come from IDOL, our longtime partner in the digital distribution of our music. We are working closely with IDOL to remove these claims. We kindly ask you to be patient, as this process may take another week or so to fully resolve.

If you have specific questions or requests, please don’t hesitate to email us at videorights@ubisoft.com. We will also have various team members available to answer your questions in the comments below. (Please keep in mind that it might take a few hours to get an official response via email or comment.)

Thank you to all the YouTubers who are producing great content with our brands. We appreciate your creative work and we will continue to support your efforts.

the author

Gary Steinman has won numerous editorial awards, but you probably don’t care about that. He also ran multiple industry leading publications and websites including PlayStation: The Official Magazine, GamesRadar.com, PC Gamer and Newtype USA – but that’s all in the past. The real truth about Gary? He loves cats, he takes too many selfies on Facebook (according to one co-worker, at least), and he occasionally crochets. And now he’s helping share stories about Ubisoft’s amazing games and their incredible creators in his role overseeing the UbiBlog and other select Ubisoft social channels. Follow him on Twitter: @GarySteinman

18 Readers Commented

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  1. Ivan on December 13, 2013
    Great news! I think that Ubisoft should use its fanbase to build more amazing games too. I'm thinking about an utopic community-based Might and Magic Heroes, for example... ;)
  2. OutlawZ-Founder on December 13, 2013
    I think copyright is a load of bs anyways. I use to have a huge channel based off of music on youtube. i done lyrics and bass boosting. I stated in all my videos that i dont and will not make money off of this and that i dont own this. they ended up terminating my account. Youtube should fking suck a baby dk and get there sht together. and all these fake ass music companies need to get there panties out of a wad and learn to share. expecially if we buy a damn album from the artist.
    • Rob on December 13, 2013
      Stupid stuff like that is why the system is in place and gamers are getting hassled for legitimate videos. Douche.
  3. MrManPacster on December 13, 2013
    Thank You Ubisoft. I have been pretty lucky not to get any claims so far I assume its still because my channel is on the smaller side but it is good to know that you care.
  4. Mark on December 13, 2013
    appreciate this very much. I can't understand how some pbulishers can't see those videos as free advertising for their games. A lot of people buy them because of gameplays videos
    • ObsidianJake on December 13, 2013
      It is very arrogant not to see it as free advertising in my mind
      • KnightFire on December 13, 2013
        It's pretty arrogant to think you can make money off of someone's hard work.
  5. KnightFire on December 13, 2013
    The problem is that you keep saying you support the content creator but your guidelines that most of the commenters failed to read.Using the guidelines below, please feel free to make videos (walkthroughs, Let’s Play, reviews, etc.) with Ubisoft game content and publish to your website, YouTube or similar digital services.Specifically:Unless approved by us, the use of our content in videos must be non-commercial. Do not sell or license your videos to others for a payment of any kind.This is what You Tube content creators are complaining about. They want to make money off of Ubisoft games and clearly while you say you're working with You Tube your guidelines say otherwise.
    • Swain on December 16, 2013
      "You are free to monetize your videos via the YouTube partner program and similar programs on other video sharing sites. "Selling the content and getting ad revenue from a site like YouTube are not the same thing. It clearly states that you can monetize your videos. How does that not make sense?
  6. DeviousDevil on December 13, 2013
    Thank you Ubisoft!! I recently had a video copyright flagged, I'm glad to see you are taking an active roll in solving these issues.
  7. EA on December 14, 2013
    As someone who used to make Final Fantasy music videos, before getting frustrated with their fair-use policies and quitting, I thank you. I will probably never do this for a Ubi game, but I appreciate your stance.
  8. ceekay on December 15, 2013
    I'm really glad about this news. A few weeks ago I posted this question on Facebook, and i'm gonna post it here as well: Will Ubisoft make feature in its games to be able to move the camera around the scene? Like if i'm doing a fan video of a specific gameplay, or if i'm trying to film some kind of videoclip with video from Assassin's Creed, for example, and everything the camera captures has Edward or Ezio or Connor in the middle of the screen. It would be really nice to have a tool that would allow us to make these videos from different angles and without the main character always in front of the screen. It would also be a great thing for doing screenshots and wallpapers from in-game sightings. In Black Flag there are beautiful sunset renderings, night scenes and everything is actually really nice. But every single screenshot has Edward in the middle. I would really appreciate if you could make a feature like that, or even a "replay" button to watch, let say, the last 5 minutes of gameplay from different angles, while being able to capture it with software like Fraps or ShadowPlay.Please do something like that!
  9. Lolman on December 16, 2013
    Of course, wether gaining a revenue from Youtube or not, videos that critizises or parodies something should not be put down for copyright infringement, like Wild Games Studio did to TotalBiscuit. Censoring critique by taking down critical videos on Youtube by well-known Youtubers due to "copyright infringement" is not something game companies should be allowed to. Not even by the automatised flagbots that scan content throughout Youtube. Of course game companies like Ubisoft wouldn't forge fakery in their reviews or such, and do actually accept all kinds of critique and look at it constructively to create a better market for the audience as well as themselves. Peace.
  10. BRIAN ALLEN on December 16, 2013
    Is alright if I use the video content in RAYMAN ORIGINS Wii to do a lets play of RAYMAN ORIGINS Wii on my YouTube Channel with your permission of course P.S. What I Think YouTube is doing is wrong and shameful - Wiiman63 / Tommie Arcade Creator /Owner/Founder of G4tv Game Room HD™©®
  11. Joe Ruddock on January 1, 2014
    I have e-mailed all of my flagged video's due to Brian Tyler-Under the Black Flag. Non of which have been cleared yet but i hope they are soon.
  12. Eh+ Gamer on February 3, 2014
    Just wanted to say thank you for standing on the side of the people who want to promote your products. I am a proud Ubisoft supporter and it makes me happy to know that they stand behind the community that supports them as well. Way to go!
  13. Scott on May 11, 2014
    Thank you Ubisoft. Because of this policy I have sought out games from you guys to play and upload to youtube. Nintendo has taken a different approach and has basically driven me away from their games and that is how I got here. My next game purchase/youtube video will be an ubisoft game.
  14. Patrik on July 24, 2014
    How the heck do I report copyright infringing people posting masses of links to Ubisoft games?! I was just about to file a claim on Mega (where the files are hosted) but as I don't have the rights to the content, I can't do that. On the other hand I can't seem to find any form or email adress on any of the Ubisoft websites to report "unlawful content" as the ToS call it without sending a physical letter with my full adress, which I certainly DON'T want to do in case that adress somehow gets mentioned to the infringing assh*le.. (or anyone really)

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