The Division Has Biggest First Week Ever for New Game Franchise

The Division launch smashed Ubisoft’s single-day records, and now it’s surpassed a few more. Ubisoft announced today that The Division is not only the company’s best-selling game, but also that it had the biggest first week ever for a new game franchise, generating $330 million* globally in its first five days.

“The Division taking the top spot in the industry for first-week sales of a new franchise is a tremendous achievement. We are very proud of our teams, and humbled by and thankful for the millions of players who are giving us their feedback and support,” said Yves Guillemot, CEO and co-founder of Ubisoft. “The Division is the latest example yet of our unique ability to deliver immersive gaming playgrounds that keep players engaged, and that they eagerly share with their friends and community.”

Ubisoft also revealed some of The Division’s record-breaking engagement stats: There were 1.2 million peak concurrent users over the weekend, and over 100 million hours played in the first week. “On top of record-breaking sales, player engagement is the highest ever for any Ubisoft title, demonstrating, among other things, that our investments in our online infrastructure and services are paying off,” said Stephanie Perotti, vice president of online services at Ubisoft. “We are delivering an online experience that’s on par with the best in the industry, and that matches the quality and connectivity demanded by The Division and its players.”

* estimated world-wide revenue from physical and digital full game sales (including gold edition) only, according to GFK Chart-Track, first parties, retail customer sell-through and internal estimates through end March 12th at current exchange rates

The Division is currently available for Xbox One, PS4, and PC. For more information on the game, check out these previous stories:

The Division Breaks Ubisoft Records

The Division Dos and Don’ts Starter Guide

The Division Post-Launch Content – New Details on Loot Trading, Free Updates, and Paid Expansions