With over 40 vehicles and 19 distinct elements to customize in each of these rides, The Crew offers (hang on while we do the math)… a lot of options for car enthusiasts. But, as Creative Director Julian Gerighty knows, when it comes to cars it’s not just about quantity.

The Crew - Camaro

“The only car I’ve ever had was really not a great car, but I was attached to it. It was my space. I loved that car,” Gerighty says. “It doesn’t matter that it wasn’t the greatest car in the world. It was my car. That’s something that’s very important to us.”

In terms of the gameplay, this means offering up a wealth of options to help players really feel attached to their virtual vehicles. That’s largely where the customization comes in: by mixing and matching parts while fiddling with tunings and choosing the perfect perks for your driving style, you can easily turn any car into your own. And while players can amass a collection of cars that are tricked out for different situations, there’s something special about your own personal chariot – both in videogames and when it comes to real-life rides.

The Crew - Camaro

“We see this as an RPG,” Gerighty says. “It’s an RPG where if you start with a car and you love that car, you’ll be able to invest time and money into it and unlock all of its possibilities.”

Take the Camaro SS 2010, for example. “With the Camaro, we can take it from a street vehicle to a performance vehicle – a heavily modified vehicle – to a pure off-road vehicle, and at the end of the game you’re going to be able to make it a racecar,” Gerighty says. So if the Camaro is your car of choice, you can easily make it work for you for the entirety of the game. After all, as Gerighty says, “attachment to your cars is a huge part of car culture.”

The Crew - Camaro

That attachment also continues through The Crew’s companion app. Not only is the app a window into The Crew’s highly social, fully connected world, but it also lets you fiddle with your car wherever you are. “We wanted to recreate the world on the companion app and have your social hub there too,” Gerighty says. “You can see who’s playing at the moment and you can see if they’ve beaten you. There’s that very kinetic, asynchronous thing where you wake up in the morning and check it and you can see that five people have beaten your scores. There’s a lot of stat porn in there.”

The Crew - Camaro

It’s all part of keeping you in touch with the game so you have even more reason to jump back into The Crew once you get home from your day at work or school. “There’s a lot of preparation for your evening game session,” Gerighty smiles. “You can set your waypoints and prepare your car.” And whether that means fiddling with a variety of cars from a well-stocked fleet or tinkering with that one special ride, it’s all up to you.

The Crew - Camaro

Grab your keys and head on over to these other stories about The Crew:

How Fatherhood Influenced The Crew

The Crew – Collision Detection, Customization, Car Radios and More

The Crew – A Guided Look at the Gameplay

The Crew

The Crew

Release date — December 2, 2014
Developer — Ivory Tower/Reflections
The Crew is a revolutionary action-driving game developed exclusively for next-gen consoles and high-end PCs that leverages the new hardware capabilities to connect players online like never before. The Crew takes you and your friends on a reckless ride inside a massive, open-world recreation of the United States that is brimming with exciting challenges. Generous in content and tailored for the connected generation, The Crew is the next-gen game that redefines action-driving.

ESRB Rating: TEEN with Language, Mild Blood, Mild Suggestive Themes, Violence.
the author

Gary Steinman has won numerous editorial awards, but you probably don’t care about that. He also ran multiple industry leading publications and websites including PlayStation: The Official Magazine, GamesRadar.com, PC Gamer and Newtype USA – but that’s all in the past. The real truth about Gary? He loves cats, he takes too many selfies on Facebook (according to one co-worker, at least), and he occasionally crochets. And now he’s helping share stories about Ubisoft’s amazing games and their incredible creators in his role overseeing the UbiBlog and other select Ubisoft social channels. Follow him on Twitter: @GarySteinman

16 Readers Commented

Join discussion
  1. Ryzza5 on September 24, 2013
    So does "over 40 vehicles" = "less than 50 vehicles"?Can't wait to play this on PC with my wheel in 'hardcore mode'
  2. Trainfield on September 24, 2013
    With over 40 vehicles? I'm a little confused. that does not sound like a lot.
    • Brendon Rick on October 24, 2013
      Only around 40 vehicles? Ouch.. I would enjoy the whole USA, but sheesh.. I would consider not releasing this game without atleast 500... Can u please ATLEAST have an EXTENSIVE PERFORMACE customization system. For example, multiple turbos, superchargers, exhaust systems, dyno would be nice.., boost controller? difference turbo blow off valves..... Having a game with so much land without an extensive car list is very weird in a game... Atleast go ALL OUT for customization far past any game like NITTO Legends but in an open world..
  3. LookLeftFirst on October 15, 2013
    Damn, 40 cars would be like half that of TDU2! That's actually a deal-breaker for me. :(
  4. Brendon Rick on October 24, 2013
    Only around 40 vehicles? Ouch.. I would enjoy the whole USA, but sheesh.. I would consider not releasing this game without atleast 500... Can u please ATLEAST have an EXTENSIVE PERFORMACE customization system. For example, multiple turbos, superchargers, exhaust systems, dyno would be nice.., boost controller? difference turbo blow off valves..... Having a game with so much land without an extensive car list is very weird in a game... Atleast go ALL OUT for customization far past any game like NITTO Legends but in an open world..
  5. Caleb Deibel on November 17, 2013
    yeah only around 40 cars is a deal breaker for me too
  6. Iwasawa on November 24, 2013
    Perks? :\ What perks? I hope they will not add too much helper things because that would ruin the driving. I dont like use theese things, but when others do, i have too.
  7. MplsBarry on December 1, 2013
    I have a lot of faith in Ubisoft and am typically very pleased with their productions, but it isn't very edifying that the creative director for a game about cars and driving has only owned one car in his life.
  8. ValtonGamers on December 16, 2013
    Only hope there will be a Dodge Charger. General Lee is coming baby!
  9. Natola on January 22, 2014
    I thought someone said, "Biggest selection of cars" at a Ubisoft address during the last E3. This game was the reason I went nuts for next gen, and now it really feels like it needs 1,000 more cars. Lol.
  10. Sang Hee on January 22, 2014
    Despite hoping for the best I don't see it being any more customizable than TDU2. We'll probably have the option to change the kits and upgrade speed, brakes and some more but that's it. They don't need to make more, we'll buy it anyways because there is not competition, really. If there was any deep customization they'd already have said that and shown some.
    • joseph on February 2, 2014
      there is if you have seen the team vvv video of the mobile app there are huge option's of bumper's spolier's hood's etc.
  11. Jake on February 15, 2014
    40 Cars is kind of depressing... I mean with gran turismo 5 there was so many cars it was great and all but if you combined that with REALLY extensive customization and the free roam.... This game would absolutely amazing. I really hope i can have every model of the mustang family... and camaros.. and chargers... Dont forgot the chevelle SS. i mean more than just the one iconic 67 mustang... i dont like the feel of someone else driving my car.
  12. wolf alchemy on March 26, 2014
    I think I'm speaking for a lot of people when I say this, but I would love to see the three main cars made by "diamond star motors". The Plymouth laser, the eagle talon, and the Mitsubishi eclipse. These were great 4 cylinder cars of the 1990s.
  13. Jean-Francois Simard on April 24, 2014
    40 vehicles? That's too low. I understand they see this game as a RPG, but damn you gotta let the people choose their starting car. If they don't have the option of what they want, they won't want to upgrade it either. I'm a big VW fan and yet I don't see any VW nor Audi. Not like if these companies were small.. You gotta at least repensent every big name in the industry. From the official website so far, no Honda, no Mercedes-Benz, no VW, no Audi, no Maserati, no Porsche. no Toyota and a bunch of other missing.. Like really?
  14. Nicolas Fleeman on May 14, 2014
    Honestly 40+ vehicles is more then enough, looking at the site I've noticed my favorite classic was in the game which is an instant win for myself. Even if it weren't I would still get this game because of the unprecedented customization capabilities, massive free roam, and the satisfaction of growing an attachment to such a powerful machine you can build from the ground up yourself. It's most certainly a game I would play for years and never grow tired of it which for me happens rarely.

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