With over 40 vehicles and 19 distinct elements to customize in each of these rides, The Crew offers (hang on while we do the math)… a lot of options for car enthusiasts. But, as Creative Director Julian Gerighty knows, when it comes to cars it’s not just about quantity.
“The only car I’ve ever had was really not a great car, but I was attached to it. It was my space. I loved that car,” Gerighty says. “It doesn’t matter that it wasn’t the greatest car in the world. It was my car. That’s something that’s very important to us.”
In terms of the gameplay, this means offering up a wealth of options to help players really feel attached to their virtual vehicles. That’s largely where the customization comes in: by mixing and matching parts while fiddling with tunings and choosing the perfect perks for your driving style, you can easily turn any car into your own. And while players can amass a collection of cars that are tricked out for different situations, there’s something special about your own personal chariot – both in videogames and when it comes to real-life rides.
“We see this as an RPG,” Gerighty says. “It’s an RPG where if you start with a car and you love that car, you’ll be able to invest time and money into it and unlock all of its possibilities.”
Take the Camaro SS 2010, for example. “With the Camaro, we can take it from a street vehicle to a performance vehicle – a heavily modified vehicle – to a pure off-road vehicle, and at the end of the game you’re going to be able to make it a racecar,” Gerighty says. So if the Camaro is your car of choice, you can easily make it work for you for the entirety of the game. After all, as Gerighty says, “attachment to your cars is a huge part of car culture.”
That attachment also continues through The Crew’s companion app. Not only is the app a window into The Crew’s highly social, fully connected world, but it also lets you fiddle with your car wherever you are. “We wanted to recreate the world on the companion app and have your social hub there too,” Gerighty says. “You can see who’s playing at the moment and you can see if they’ve beaten you. There’s that very kinetic, asynchronous thing where you wake up in the morning and check it and you can see that five people have beaten your scores. There’s a lot of stat porn in there.”
It’s all part of keeping you in touch with the game so you have even more reason to jump back into The Crew once you get home from your day at work or school. “There’s a lot of preparation for your evening game session,” Gerighty smiles. “You can set your waypoints and prepare your car.” And whether that means fiddling with a variety of cars from a well-stocked fleet or tinkering with that one special ride, it’s all up to you.
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